Larry Pareigis
If you're a musician, excellence is more important than perfection.
Perfection is impossible. Excellence is achievable. This is an important distinction for musicians to make. Striving for perfection can...
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Larry Pareigis
Aug 31, 20232 min read
Three Key Steps to Become a Better Singer & Songwriter
Every day, I talk with people who - through no fault of their own because no one has taught them - lack the basic skills needed for the...
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Larry Pareigis
Aug 14, 20231 min read
Discover the 20 foolproof strategies used by independent artists to achieve unprecedented success!
1. Find your niche and establish your unique sound. 2. Build a robust online presence through social media and a professional website. 3....
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Larry Pareigis
Jul 29, 20231 min read
It’s Career Assessment Time!
Assessing your career as a musician involves several key factors: 1. Skill Level: Evaluating their musical abilities, technique, and...
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Larry Pareigis
Jun 29, 20232 min read
Six out of ten country music fans do what they do because they heard it on the radio FIRST.
Radio airplay is still essential for country artists. It is one of the most effective ways to reach a large audience and get your music...
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Larry Pareigis
May 30, 20232 min read
Calling all artists: 12 pro tips to get your music on the radio!
1. Consider radio promotion services: Hire a radio promotion company or independent promoter with established relationships in the...
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Larry Pareigis
May 2, 20232 min read
How do you attract Gen Z? You might expect the first four steps, but the fifth WILL surprise you.
Do you want to grab Gen Z's attention with your music? Try these steps: 1) Highlight the genre's diversity. Country music is not just...
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Larry Pareigis
Mar 30, 20232 min read
25-54 listeners listen more to AM/FM radio streams than to ad-supported streaming!
Surprised? It’s not me saying it. It’s the very well-respected Edison Media Research team. So, what does this mean for you as a Country...
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Larry Pareigis
Jan 14, 20231 min read
Are labels accidentally choking off the growth of vinyl sales?
I was recently turned on to the work of Ted Gioia, who posts on Substack as The Honest Broker. After reading some entries, I believe he’s...
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Larry Pareigis
Jan 12, 20231 min read
Know Your (Country) Customer!
From the latest CMA research data, some interesting information about the Country consumer. First up, over 129 MILLION adults listen to...
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Larry Pareigis
Nov 29, 20212 min read
Spotify is the New New and Radio is Old and Busted, Right? Not so fast...
I know you're thinking, Pareigis, you're hyping Country radio and how effective it is at breaking artists because that's the business...
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Larry Pareigis
Apr 1, 20202 min read
Back To Business? Yes (I'll explain how).
From the Billboard business section, 3/30/20: "Christian/gospel and country genres bounce back, while rock, Latin and hip-hop continue to...
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Larry Pareigis
Mar 17, 20201 min read
Coronavirus, Us, and You: So...What Now?
Now is the BEST time to send new music to radio. How can I type that in the face of a pandemic? Well, we’re all at home, we’re working...
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Larry Pareigis
Mar 7, 20202 min read
Just who ARE these Nine North Records Label Group people?
I'm glad you asked! Nine North Records Label Group's handpicked staff brings over 150 years of combined experience in radio and records...
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Larry Pareigis
Mar 5, 20203 min read
Our Mission Statement Revised For 2023
As the guy who started this company, I'm most often asked," “what do you guys do exactly?” with a close runner-up being, "what is a...
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