Our Mission Statement Revised For 2023

As the guy who started this company, I'm most often asked," “what do you guys do exactly?” with a close runner-up being, "what is a virtual label?"

We've been doing this since 2007, and 52 different competitors have opened and closed since we've been open.

Why?

Well, let's start with some basic facts before I outline the mission of Nine North Records Label Group:

Every year:

1. Approximately 100,000 new releases hit the market.

2. Those are just the albums and EPs that hit the SoundScan sales charts.

3. Sixty thousand new tracks per day are uploaded to Spotify ALONE.

4. That's over 21.8 million tracks a year.

5. Less than 10% of these releases are profitable on average.

Source: Recording Industry Association of America (RIAA)

These days everyone looks for the "new model" because the "old model" of the recording industry has been broken for a long time. All you must do is look up and down the music streets in Nashville, New York, or LA and see that the vast buildings that major labels are in are pretty but empty. They don't even own the buildings they're in anymore; they rent.

What then? In the absence of an old model, what is the new one?

Nine North Records Label Group was built & founded in the spirit of the new model. However, we no longer believe that just one new model fits everyone. What works for Billie Eilish doesn't work for Ariana Grande any more than what fits Luke Combs fits Sam Hunt.

The new model isn't about one-size-fits-all. Instead, it's about hand-tailored suits crafted for your needs and JUST for you.

Nine North Records Label Group does that daily for our artist clients.

With the new model, the only limits are money & imagination – and YOU are the captain of your ship.

There's no "hurry up and wait" of signing with a major and then sitting still for 4-6 years while they decide when you're coming out.

Don't worry about wondering if the same people who signed you with all that passion will still be there by the time it's your turn at bat – they WON'T be.

Majors don't have the personnel or capacity to take an artist from nothing to something anymore. If it were up to them, they'd pick up a project three-fourths of the way there and carry it from that point. THAT'S the reality today.

We are a virtual label, and here's what this term means to you and the plan we would

handcraft for you:

The core team does the heavy lifting of promotion & social media/marketing for new & established Country artists. Additionally, the promotion team handles mainstream chart stations and activators reporting to Mediabase. We are also constantly on the road maintaining relationships with those stations and doing introductory radio tours for our artist clients.

The social media team is here to promote you and your music online to our tens of thousands of Nine North Records Label Group online followers. These honored followers are both radio decision-makers and music fans. We can also assist you with your online social media strategy and presence. We can sit down and show you an effective way to build your following or help develop it for you. The choice is yours.

We assist with A&R, artwork, mixing, mastering, business affairs, legal, marketing, publicity, retail, and digital service providers (Spotify, Amazon Music, Apple Music, Deezer, Tidal, YouTube Music) on an a-la-carte, pay-as-you-go basis.

We will always work on your music with the same degree of passion & intensity you put into making it, and you will always know where things stand.

All that adds to our unique relationships with our artist clients; we call it the Nine North Records Label Group Difference.

We know you have your choice of companies, but feel free to contact me at larry@ninenorthmail.com anytime to find out why we'd be your BEST choice.

Cheers, Larry

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